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2023 Association Trends Study

Redefining the Association Experience

Opportunities to take the member experience (MX) from average to exceptional

Take a look at some of the insights

Associations must prioritize innovation and modernize their technology to support and improve the MX.

Member loyalty metrics remain high, even in fluctuating conditions, proving that associations consistently provide value to their members. But there is still room for improvement: Widening gaps between evolving member values and pro benefits offer distinct opportunities, and understanding both member and organizational viewpoints provides a more complete picture of risk and potential.

We reveal insights into the powerful connection between member experience and ongoing growth in member acquisition, engagement, and retention.

What you’ll learn:

  • Evolving member values and generational engagement trends
  • Strategies to close the gap between member and pro sentiments
  • The vital relationship between member engagement and member experience
  • How to increase member value by offering resources beyond a job board
  • Ways to deeply engage with members and elevate member experience

This study, with data collected from hundreds of association leaders and thousands of members, offers actionable take-aways to guide your strategies and drive more engagement and loyalty.

Fill out the form to download full report  
Fill out the form to download full report  

Fill out the form to download full report

Insight 1

have significant opportunities to bridge gaps in member value.

Providing an exceptional member experience – one that stands out in a sea of options – leads to higher member engagement and satisfaction.

Only 28% of Pros have an organization-wide engagement strategy.

80% of Pros prioritize providing a seamless member experience vs. last year (87%).


There is a strong correlation between MX and member engagement, and Pros must consider reimagining their use of technology to align with member values.

77% of members believe professional membership organizations that don’t innovate will no longer be a go-to source for professional development.

Early-careerists report the #1 benefit of a professional membership organization is that it helps with career advancement.

Insight 2

Remain relevant and invest in your members
by offering career development resources.

Members look to their professional organization for job opportunities and valuable career development resources, but only two-thirds of Pros offer a job board.


Innovation is essential for associations hoping to maintain a competitive edge with professional education.

On-demand Webinar

The Big Reveal: 2023 Association 
Trends Report

The results are in! Join Community Brands and Edge Research for a deep dive into the comprehensive findings of the 2023 Association Trends Study: Redefining the Association Experience, the only industry research report with sentiments from both association members and professionals. During this on-demand webinar, we revealed insights into which shifts have emerged in member value and shined a light on focus areas for association professionals moving forward.