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On-demand webinar!
2023 Association Trends Study

Redefining the Association Experience

In today’s self-service world, associations must constantly rethink how to enhance the member experience to remain relevant. So, how are associations engaging with their members, what is resonating, and how can they better align with members’ expectations?

Join Community Brands for a deep dive into the comprehensive findings of the 2023 Association Trends Study. We’ll reveal insights into what shifts have emerged in member value, shine a light on how to close the gap between members’ and pros’ sentiments, and discuss how member engagement is vital to the member experience.

This webinar will cover the study results, collected from hundreds of association leaders and thousands of members. What you can expect to learn:
Your members’ expectations and interests in engagement with an association
Engagement trends based on generations that all association leaders should care about
The importance of offering resources beyond a job board to increase member value
Action items to deeply engage with members and provide an optimal member experience

About the speakers

Pam Loeb

Principal, Edge Research

As a Principal at Edge, Pam works regularly with marquee brands to design studies and provide insights that drive their business, co-managing the firm’s Education, Health & Wellness, and Philanthropy practices. Pam is passionate about helping membership with their unique challenges, including member development and retention, public education, and advocacy. Over the last 30 years, she has managed hundreds of studies for NGOs and professional associations to improve their communications and public awareness efforts. Pam has co-authored and presented several public sector-wide studies, which have been featured in The Wall Street Journal and USA Today.

Tirrah Switzer

Senior Director of Product Marketing, Community Brands

Tirrah is a product marketing enthusiast, borderline obsessed with keeping up to date with technology trends and understanding the challenges associations face. Tirrah is the Senior Director of Product Marketing with Community Brands. She is the co-author of eight research studies on member engagement and loyalty, association digital evolution trends, and a benchmark report on small-staff associations.

Maximize MX to elevate your association’s mission

Join Community Brands and Edge Research for a deep dive into the comprehensive findings of the 2023 Association Trends Study.