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This report will help guide your association’s strategies and give you actionable takeaways to increase engagement and loyalty.
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Associations are looked at as being a valuable resource and partner and have an opportunity to excel going forward by ensuring the benefits they offer align to the benefits members now seek.
Take the poll: How would you rank your membership’s current value? →
Associations offer a range of benefits: industry information, advocacy, continuing education, networking, mentoring, annual conferences and more. But there are some benefits that all generations and career stages value the most and some that change in importance based on a member’s demographics.
Take the poll: What do you think is the member benefit that increased the most in 2020? →
Associations are made up of members who share similar challenges and opportunities. Whether it’s a virtual event, online continuing education class or online networking, there is nothing like personal interaction with like-minded people.
Take the poll: When do you personally plan on attending an event in-person again? →