To better understand donors today and moving forward, we conducted the Community Brands Donor Experience Study, a deep dive into donor experiences and expectations. We wanted to get a handle on how donor preferences and expectations are shifting for future engagement with the nonprofit organizations they support. Here are some of our key findings:
It’s our hope these findings will help nonprofit organizations evaluate their own donor experiences, and attitudinal differences by age and income level, among other factors. This study should serve as a baseline for the shifting expectations of donors, so nonprofits can adjust their strategies to increase donor loyalty and contributions.