2024 Event Trends Study
Ignite Event Success:
Technology is the game-changer for enhanced attendee experiences and value
Embrace event technology and fuel success
Join Community Brands for a deep dive into the comprehensive findings of the 2024 Event Planners Study – a study of 500+ professionals who are planning events for corporations, government organizations, nonprofits, and associations.
We’ll reveal insights into the experiences and mindsets of event planners and technology trends that will impact the future of events.
What you’ll learn:
- Trends in event planners’ outlooks, priorities, and challenges
- How event planners are using technology to improve key aspects of event management
- What strategies event planners are using to market events and improve the event experience
- Tips for how to use the information in this study to take your events to the next level
This study, with data collected from over 500 event planners and professionals will help guide your strategies and give you actionable take-aways to drive more engagement, growth, and revenue.
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PRESENTERS
Tirrah Switzer
Senior Director of Product Marketing, Community Brands
Tirrah Switzer is a product marketing enthusiast, engrossed with staying current with industry trends and understanding the challenges associations and event planners face. In her role, Tirrah oversees go-to-market strategy, messaging and positioning, product launch, and competitive and sales enablement for a portfolio of 15 products. She is the co-author of 8 research studies on member engagement and loyalty, association digital evolution trends, and event planner trends.
Tirrah Switzer
Senior Director of Product Marketing, Community Brands
Tirrah Switzer is a product marketing enthusiast, engrossed with staying current with industry trends and understanding the challenges associations and event planners face. In her role, Tirrah oversees go-to-market strategy, messaging and positioning, product launch, and competitive and sales enablement for a portfolio of 15 products. She is the co-author of 8 research studies on member engagement and loyalty, association digital evolution trends, and event planner trends.
Jason Daiger
Vice President of Product & Client Services, Events,
Community Brands
Jason Daiger is a solutions-driven technology and business professional with 20+ years of experience in the Convention and Events industry. He’s passionate about solving challenging problem sets at the intersection of business, technology, and operations. Jason focuses on client requirements, product initiatives, and technology solutions enabling internal teams, our clients, and their end-users to experience our connected solutions.