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2024 Event Trends Study

2024 Event Trends Study

Ignite Event Success:

Technology is the game-changer for enhanced attendee experiences and value

Tuesday, April 23, 2024

12:00pm EDT

2024 Event Trends Study

Embrace event technology and fuel success

The future of events is bright – and we’ve got the data to prove it! As organizations remain steadfast in their efforts to boost event ROI, planners are seeking to incorporate tools that reflect the rapidly changing industry, including AI. Event planners report reinvigorated interest in leveling up the attendee experience and satisfaction with the quality of exhibitors and sponsors. Even better, event professionals report positive trends such as increased numbers for attendance, budgets, and events. Technology continues to be the game-changer for those looking to elevate and streamline their future events.

Join Community Brands for a deep dive into the comprehensive findings of the 2024 Event Planners Study – a study of 500+ professionals who are planning events for corporations, government organizations, nonprofits, and associations.

We’ll reveal insights into the experiences and mindsets of event planners and technology trends that will impact the future of events. What you’ll learn:

  • Trends in event planners’ outlooks, priorities, and challenges
  • How event planners are using technology to improve key aspects of event management
  • What strategies event planners are using to market events and improve the event experience
  • Tips for how to use the information in this study to take your events to the next level

This study, with data collected from over 500 event planners and professionals will help guide your strategies and give you actionable take-aways to drive more engagement, growth, and revenue.

Fill out the form to register.

PRESENTERS

Tirrah Switzer

Senior Director of Product Marketing, Community Brands

Tirrah Switzer is a product marketing enthusiast, engrossed with staying current with industry trends and understanding the challenges associations and event planners face. In her role, Tirrah oversees go-to-market strategy, messaging and positioning, product launch, and competitive and sales enablement for a portfolio of 15 products. She is the co-author of 8 research studies on member engagement and loyalty, association digital evolution trends, and event planner trends. 

Headshot of Speaker Tirrah Switzer
Headshot of Speaker Tirrah Switzer

Tirrah Switzer

Senior Director of Product Marketing, Community Brands

Tirrah Switzer is a product marketing enthusiast, engrossed with staying current with industry trends and understanding the challenges associations and event planners face. In her role, Tirrah oversees go-to-market strategy, messaging and positioning, product launch, and competitive and sales enablement for a portfolio of 15 products. She is the co-author of 8 research studies on member engagement and loyalty, association digital evolution trends, and event planner trends. 

Headshot of Jason Daiger

Jason Daiger

Vice President of Product & Client Services, Events,
Community Brands

Jason Daiger is a solutions-driven technology and business professional with 20+ years of experience in the Convention and Events industry. He’s passionate about solving challenging problem sets at the intersection of business, technology, and operations. Jason focuses on client requirements, product initiatives, and technology solutions enabling internal teams, our clients, and their end-users to experience our connected solutions.

Walk away with powerful ways to use the data and insights from this study to take your organization’s events to the next level.