Associations are now promoting relevant professional education to job seekers during online job searches through newly enhanced Crowd Wisdom LMS and YM Careers integration
December 3, 2018—ST. PETERSBURG, Fla.—Community Brands, the leading provider of cloud-based software for associations, nonprofits, schools and faith-based organizations, today unveiled a deeper integration between the company’s Crowd Wisdom learning management system (LMS) and YM Careers job board solution. The new capabilities enable associations to promote relevant professional development courses and programs to individuals who visit the association’s job board.
With the new feature set, learning courses and programs from Crowd Wisdom are dynamically shown within YM Careers based on job search queries as well as the attributes of a job seeker’s resume. Promoted learning programs are included on the main job board, within job search results, and in the resume upload process. The resulting user experience is one that is both unique and personalized. The enhanced features add to an existing integration between the two solutions, which allows for the presentation of relevant job opportunities to learners, within the Crowd Wisdom learning portal.
Job seekers benefit from a clearer understanding of the courses or credentials that may be needed to pursue new career opportunities. They can also act on relevant association learning and education opportunities right from the job board. The new capabilities allow associations to increase engagement and purchases of their learning programs, generate additional non-dues revenue and acquire new members from job seekers who are exposed to the broader value offered by the association, and who decide to join as a result.
“Professional education and career advancement opportunities go hand in hand and are two of the primary benefits professionals receive from associations,” shared Tristan Jordan, EVP and GM of Careers and Education Solutions at Community Brands. “Integration between the learning management system and the job board software presents highly relevant learning opportunities to professionals looking to advance their careers, that will bridge the gap between the skills they have today, and those needed for the job they seek. Out-of-the-box integrations with personalized member communication is a key driver of the increase we’re seeing in the number of customers using two or more Community Brands products together.” Career advancement was identified by the Community Brands 2018 Member Education and Career Development Report as a key factor in driving engagement at association and professional organizations. Recently published, the report found that 51 percent of members surveyed state that they joined their current organization for continuing education and/or networking, a number that has increased by 9 percentage points from the previous Member Engagement Study conducted in 2016.
The integration between Crowd Wisdom and YM Careers is one of several points of integration within the end-to-end association software suite announced three months ago. This next-generation solution suite helps professional, philanthropic and trade associations of all sizes stay ahead of technology shifts and membership trends happening in their organizations. Using the technology, associations can manage the comprehensive membership management, learning management, career center, event management, fund accounting, fundraising and payment services programs of their organization.
The integrated capabilities announced today are available immediately. Association leaders and staff can learn more about these solutions and the rest of the Community Brands end-to-end association software suite at Community Brands booth #313 December 4-5 during the American Society of Association Executives (ASAE) Technology Conference & Expo.