2023 Event Trends Study

Advancing the Next Generation of Events

How technology empowers organizations and inspires higher attendee engagement, growth, and ROI.

Take a look at some of the insights

Embracing event technology – and inspiring attendee engagement – is the most powerful way to take your organization’s events to the next level.

Event Planners have emerged resilient and optimistic from the past several years of industry transformation. Even better, event professionals report positive trends despite some lingering challenges. As organizations adapt to the forever-changed world, technology stands poised to be the game-changer for those looking to elevate and streamline their future events. What you’ll learn:

Event Planners’ outlooks, goals, and concerns about the future of their organizations’ events
Technology’s impressive impact on driving event growth
How Event Planners are using event technology, and how technology adoption impacts event strategies
Action items for event growth and higher ROI

This study, with data collected from over 500 event planners and professionals will help guide your strategies and give you actionable take-aways to drive more engagement, growth, and revenue.

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Insight 1

Investing in technology promotes event growth – which is a top priority for event planners.

Embrace technology today for event success. Organizations that are early adopters of technology report even stronger growth than others and are more likely to report growth in almost every area of event execution.

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The number of attendees has grown significantly for early adopters of technology.

More than half of Event Planners cite increased attendance as a top priority.

Takeaway

Take a cue from these tech-forward thinkers by becoming an early tech adopter and investing in technology that can help to streamline and improve every aspect of your events – including registration, check-in, and session popularity.

Insight 2

Continuing education courses and credits are an important component of attendee engagement.

Get more mileage out of your event content. Findings from this study suggest that continuing education content is more likely to be offered during a multi-day in-person event – that’s a lot of content that represents a lot of work and a lot of value.

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Over half of event planners offered continuing education at their in-person event in the last year.

Webinars and live online courses represented the majority of how content was utilized after the event.

Takeaway

It’s important to make sure your CE content doesn’t end on the last day of the event. Think on-site recordings turned promotional videos, an LMS-based content library, and infographics.

On-Demand Webinar

The Big Reveal: 2023 Event Trends Study

The results are in! Join Community Brands and Edge Research for a deep dive into the comprehensive findings of the 2023 Event Trends Study: Advancing the Next Generation of Events, an industry research report with sentiments from 500+ professionals that are planning events for corporations, government organizations, nonprofits, and associations. During this on-demand webinar, we revealed insights into the shifts that emerged during the last several years of change and shined a light on focus areas for event professionals moving forward.

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