What’s driving member retention?

Download the report and find out!

Member retention is key to association survival. However, far too few organizations are proactive about understanding retention warning signs and keeping up with the changing needs of their membership.

The 2017 Member Loyalty Study provides a deeper look into:

  • What’s driving member retention?  
  • Where do different segments of members fall within the loyalty spectrum?  
  • How do members like to consume content, and what channels are most effective? 

More than 1,000 association members in the U.S., representing all age segments, participated in an online survey. Their answers are crucial to understanding how to retain members and better nurture them up the loyalty spectrum.